Highlights
The Department of Communication, Media, Film and T: Students at the Department of Communication, Media, Film and Theatre Arts had the opportunity to attend t
Executive Dean Meeting with Chairmen of Department: The new Executive Dean Prof David Minja had a meeting with the Chairmen of departments in the school. Als
The School of Law, Arts, and Social Sciences at Ke: The School of Law, Arts, and Social Sciences at Kenyatta University welcomed its new Executive Dean, Prof
LIDERAFRICA Erasmus+ Call KA171: In the process of promoting joint research and dissemination through various initiatives, we are glad to
THE ALL KENYAN MOOT E-JOURNAL LAUNCH: >>>>>>Click here to download the advert Journal of the All Kenyan Moot Court Competiti
THE 32nd Christ of Heyns AFRICAN HUMAN RIGHTS MOOT: Kenyatta University School of Law participated in this year’s Christof Heyns African Human Rights Moot
THE TOYIN FALOLA AT 70 CONFERENCE: THEME: POST-COLONIAL AFRICA: HISTORICAL AND CONTEMPORARY REALITIES CONFERENCE DATES:  10- 12 MAY 2023
Testdaf and testas examinations: We are pleased to announce that the Kenyatta University Department of Literature, Linguistics and Foreign
CALL FOR ABSTRACTS: Chemchemi –International Journal of Humanities and Social Sciences ISSN: 1563-1028 Chemchemi-Internati

 Dr George Ngugi

Name: Dr George Ngugi King'ara
Title/Qualification: PhD
Department: Communication Media Film and Theatre Studies
Designation/Position: Senior Lecturer
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Contact Address: 43844-00100 Nairobi

Google Scholar  || OCID ID  ||  Download Full CV

Referred Journals

  • Mwangi-Mburu, R., King’ara, G. N. & Mugubi, J. (2025) ‘Vernacular commercial radio as a promoter of the perceived severity of alcoholism: Case of Kikuyu FM stations in Kenya’. African Journalism Studies. https://doi.org/10.1080/23743670.2025.2548784
  • Mwangi-Mburu, R. & King’ara, G. N. (2025) “Target Audience Perception of Radio Messages Promoting Behaviour Change among Alcoholics in Central Kenya: A Health Belief Model Analysis”. Journal of Communication and Media Research. https://www.jcmrjournal.org/article/target-audience-perception-of-radio-messages-promoting-behaviour-change-among-al_623
  • Omukoba, D. S. & Kingara, G. N. (2024) Membership in Online Groups: A Source of Bridging and Bonding Social Capital for Kenyan Youth. Journal of the Kenya National Commission for UNESCO, 5 (1). https://doi.org/10.62049/jkncu.v5i1.221
  • King’ara, G. N., & Omukoba, D. (2021) ‘Creating an Online Self: Developing Virtual Identity in Online Group Interaction Spaces’. International Journal of Current Aspects, 5(3), 18-31. https://doi.org/10.35942/ijcab.v5i3.185 
  • Kingara, George Ngugi, Zachary Njogu Waita and Allan Mwangi (2017), ‘Types of Sex Programmes Aired on Vernacular Radio’. IOSR Journal Of Humanities And Social Science (IOSR- JHSS), PP 64 – 69. http://www.iosrjournals.org/iosr-jhss/papers/Vol.%2022%20Issue7/Version-10/G2207106469.pdf
  •  King’ara, George Ngugi (2014). ‘The Political Economic History of the Introduction of Television in Kenya’. Ecquid Novi: African Journalism Studies.’ https://doi.org/10.1080/02560054.2014.955866 
  • King’ara, George Ngugi (2013). ‘Mining Edutainment with Mainstream Soap Operas’. African Communication Research Journal. Vol. 6, No. 1, 89 – 110.
  • Kahura, N,.  Kuria, M. & Macharia, J. (2021) An examination of Kenyan Government's use of interpersonal communication in changing men's behavior response to prostate cancer screening. Journal of Communication and Media Research. National open University of Nigeria. https://jcmrjournal.org/index 

  • King’ara, George Ngugi (Forthcoming). ‘Moments of Audience Production in Television Programming, a Theoretical Perspective’. Journal of African Media Studies.

  • King’ara, George Ngugi (2014). ‘The Political Economic History of the Introduction of Television in Kenya’. Ecquid Novi: African Journalism Studies.’

  • King’ara, George Ngugi (2013). ‘Mining Edutainment with Mainstream Soap Operas’. African Communication Research Journal. Vol. 6, No. 1, 89 – 110.


    Books and Books Chapters

  • King’ara, George Ngugi (2011) ‘Kenyan Soap Operas as Functional Entertainment, Redefining the Role of Television Melodrama for an Active Audience’, in Diana I. Rios and Maria Castaneda (eds.) Soap Operas and Telenovelas in the Digital Age: Global Industries, Hybrid Content, and New Audience, Peter Lang: New York.

Conference/Workshops/Seminar Papers
Conference Papers

  • Contributor, ‘Culture, Communication and Media Studies (CCMS) Written Response to Government on the Public Service Broadcasting Discussion Paper’ (South Africa, August 2009).
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